Charlotte Berg


Charlotte was previously CEO of the listed tech company Compodium and the listed diagnostics company IDL Biotech. Charlotte Berg has more than 15 years of experience in health and medical technology with a focus on diagnostics for the global healthcare market. Charlotte is a committed leader with a great commitment to health and well-being.

Therese Alshammar

Key Account Manager and speaker

Therese Alshammar is a former competitive swimmer and has won more than 70 international championship medals, making Therese one of the best European swimmers of all time.

Oscar Larsson

Head of Product

Oscar is educated in sports science and has a long career behind him as in alpine downhill skiing, as a practitioner and coach and test leader for the alpine national team.

Kristoffer Hemlin

Tech Lead

Kristofer Sandberg

Head of Marketing & Communication

Kristian Kvarnsbacke


Anton Andersson Andrejić

Design Lead


Björn Lindberg


Experience and expertise within tech scale ups. Previously TradeDoubler & Izettle.

Petra Weslien

Board member

Experience and expertise within HR and tech scale ups. Previously Truecaller & Izettle.

Robin Ramm-Ericson

Board member

Entrepreneurship, business strategy, digital product and design expert. Previously LeoVegas, DHS venture.

Mats Sundin


Mats Sundin is an Olympic medalist in hockey with a long pro career in hockey, team captain of the Toronto Maple Leafs. His vision is to help people build a relationship with physical activity, which is one of the most important lifestyle habits for good health. The goal is for every person to be physically active and thus build a healthy lifestyle, free from pain and stress that limits work or leisure time.

Advisory board

Mats Börjesson

Professor within physiology at Sahlgrenska.

Elin Ekblom Bak

Docent in Sport Science, GIH, Stockholm.

Anders Hansen

Doctor in psychiatry, author, and speaker.

Leif Larsson

Founder, IMR.

Jörgen Sandberg

Physiotherapist, with experience of working with athletes at the Swedish Olympic Committee.